All text elements on your website are categorized as headings (titles and subtitles), paragraphs (descriptions), or navigational items (links). If you're not sure about the style of a particular text element, click on it and select Edit text – you'll see the current text style in the toolbar:

It matters how your text is stylized, because:

  • Headings help website visitors and search engines better understand your website content: that's why it's crucial to use keywords in headings

  • Headings define which parts of your content are important, and show how they're interconnected

There are six levels of headings: from Heading 1 (H1) to Heading 6 (H6), with H1 being considered the most important. Here's how you can exploit the headings hierarchy:

  • Use H1 for titles that should also include your main keywords

  • Use H2 to break up your content into sections, using similar keywords to the H1 tag

  • Use H3 to break up the content into smaller sections

So, if you set Heading 1 as a text element's style, the text will automatically have a <h1> tag in your website's code:

Remember to use your best keywords there: this will make search engines love your website even more!

NOTE: Learn how to customize the text styles

Did this answer your question?