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Website Builder: Product Reviews

Learn how to set up product reviews in your store to collect valuable customer feedback and build social proof for your business.

Updated today

Product reviews are a proven way to:

✅ Build trust and credibility with potential buyers

✅ Improve conversion rates with authentic feedback

✅ Get insights into your products directly from customers

✅ Encourage repeat purchases through customer engagement


How to enable and manage product reviews

  1. Go to Store manager, select Product reviews from the side menu, and click Settings

  2. Toggle Collect reviews ON to activate reviews on your store.

Want to see how this looks on your site? Jump to: How product reviews appear on your website 💡

Moderate or Automate?

1. To avoid manually moderating each review, you can rely on our built-in AI scanner to detect and block abusive comments:

a. Valid (Green): published automatically

b. Abusive (Red): marked as pending and requires your approval before appearing on your site

This saves time while still ensuring your reviews remain trustworthy and respectful 💡

2. If you’d like to have full control over what appears on your product pages, enable the Moderate reviews toggle. This allows you to manually review and approve each comment before it goes live.

Email review reminders

To help collect more feedback, automated email reminders are sent to customers after purchase.

  • Default reminder: 7 days after purchase

  • You can choose to send reminders 1, 7, 14, or 30 days after purchase

To change this:

  1. Go to Settings in the side menu → EmailsProduct reviews

  2. Choose your preferred delay.

Choose a reminder delay that allows your customers enough time to try your product before leaving a review. This results in more thoughtful and helpful feedback 💡

How do product reviews look like on my website?

  • Visitors can leave reviews directly on your product pages. If no reviews exist yet, customers will see a prompt to “Be the first to leave a review”.

  • Once reviews are submitted, they appear just below the product info (unless you’re manually approving each review, then reviews will only appear once you approve them in Store Manager, as below:

Honest and diverse feedback builds more trust than only showing perfect reviews 💡

Managing reviews in the Store Manager

1. In the Store Manager, go to Product reviews to manage all submitted reviews.

2. Here you can:

a. Change status of reviews:

  • Published: visible on your site

  • Rejected: blocked from public view

  • Pending: waiting for your approval

b. Delete reviews: This action is permanent and will remove the review from your site.

Final tips

  • Turn on email reminders to increase the number of reviews

  • Use AI scan for scale and safety

  • Showcase real customer voices to grow trust and sales

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