Popularity is measured by the amount of links pointing to the customer website. The more links, the more credible website would be.

SEO Toolkit analyses the amount of links and tells how to increase them according to the website builder used. Search engines such as Google will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results page.

Moreover, in the SEO dashboard, you can compare your website with competitors and know how many links has other pages!

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