The HTML lang attribute specifies the language of your website. This attribute is important SEO-wise as it makes a website more accessible:
Search engines use the language attribute to return language-specific search results
Screen reading tools use this attribute to recognize the language and provide the correct accent and pronunciation while reading website texts
When using Hostinger Website Builder, you can add a language attribute by selecting the preferred language in the general SEO settings.
You'll be prompted with a pop-up asking you to specify your business or brand name, which will be used for the general meta title of your website.
In the next step, you'll be asked to specify your website's default language:
You can always change this information by clicking on Redo SEO setup in the SEO settings:
After making the changes, remember to update your site!