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Website Builder: How to Connect Google Analytics
Website Builder: How to Connect Google Analytics

Learn how to connect Google Analytics to your website created with Hostinger Website Builder

Updated over a week ago

Google Analytics helps to understand your website's visitors and check the performance of your site.

Before You Begin

At the moment, there are two types of Google Analytics properties:

  1. Google Analytics 4 (Measurement ID: G-XXXXXXX) – recommended

  2. Universal Analytics (Tracking ID: UA-XXXXXX-X)

For now, both types of properties are supported, but it's highly recommended to use Google Analytics 4, as the other one stopped processing data on July 1, 2023.

For tracking scripts to work properly, make sure that a cookie banner is enabled on your website 💡

Connect Google Analytics to Your Website

To connect Google Analytics to your website, you only need to know the Measurement ID of your Google Analytics 4 property.

Within the editor, open your website's integrations settings, find the Google Analytics field, and insert your Measurement ID there:

Pasting the Google Analytics ID in the website's integrations settings

Save the changes, and update your website. You should receive the first reports in 24 hours.

Find Your Measurement ID

  1. Sign in to your Google Analytics account

  2. Click Admin in the bottom left

  3. At the top of the Property column, select your property

  4. In the Property column, click Data streams

  5. Click the data stream for which you need the ID

  6. The ID (G-XXXXXXX) appears in the top right

Create a New Google Analytics 4 Property (Optional)

This is an optional step for those who don't use Google Analytics 4 yet and/or want to create a new Google Analytics 4 property 💡

1. In your Google Analytics account, open the Admin section in the bottom left, and click Create property:

The Create Property button in the admin panel of Google Analytics

2. Provide the necessary details: property name, time zone, currency, and click Next:

Setting up the analytics property

3. Fill in your Business information and click Create:

Setting up the analytics property

4. For a platform to collect data from, select Web:

Setting up the analytics property

5. Insert your domain name and the name of your web stream. Customize the settings if needed, and click Create stream:

Setting up the analytics property

You may be asked to insert your Google tag into your website. Dismiss that window and find the measurement ID instead – that's all you need to know to connect Google Analytics to your website:

Closing the pop-up showing the instructions on how to install Google Analytics

6. You will find the Measurement ID on the right:

The necessary Google Analytics ID


First, make sure that you've inserted the correct tracking ID (G-XXXXXXXXXX) in your website's integrations settings:

Pasting the Google Analytics ID in the website's integrations settings

It's also important to update your website once any code or ID is added, edited, or removed from the integrations settings, as this is how the changes are updated in your website's source code.

If everything seems to be set up correctly, but you still can't see any data in Google Analytics yet, don't worry – the first reports arrive 24 hours after successfully integrating Google Analytics into your website.

Yet, if you're eager for statistics, you can check the Realtime report. Open your website, and, in another tab, go to Google AnalyticsRealtime Overview. If you have your website open, you should see at least one visitor (yourself) there, which means that your Google Analytics has been set up correctly:

Realtime overview in Google Analytics

To learn more, check out Google Analytics Academy courses 💡

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