Meta titles and descriptions of pages are shown in the search results:
When sharing website links on social media:
Together with a favicon, meta titles are also visible in browser tabs:
Meta titles and descriptions are clear and concise pieces of information about what exactly users can expect to find on your pages:
Add the General Meta Title of Your Website
Within the builder, access the general SEO settings. You'll be prompted with the pop-up asking you to specify your business or brand name – it will be used for the general meta title of your website; you can edit it later:
If you dismiss the pop-up (click X in the top-right corner), click the ← arrow in the top-left to get back to the general SEO settings window, and edit your website's general meta title here:
Add Meta Titles and Descriptions for Your Pages
Within the builder, access the page SEO settings. If you open the SEO setting for the first time, you'll be prompted with the pop-up asking you to specify the following:
Business or brand name – this step is shown if the general website's meta title is not specified
Website's default language (if not yet specified)
Page description – it will be used for a particular page; the pop-up shows which page SEO settings you're at:
Keywords
You can edit all the information in the last step
If you dismiss the pop-up (click X in the top-right corner), you can fill in all the information within the SEO panel on the left:
After making any changes, remember to update your website.
NOTES:
If you add both general (website) and individual (page) meta titles, they are separated by a pipe in the search results like this: Page title | Website title
If you don't add the general website title, and add meta information only to the individual pages, it would look like this: Page title
If you don't add meta titles to individual pages, the regular page names are used, which would look like this: Page name or Page name | Website title (if you add the general website title)
The recommended meta title length is up to 60 symbols (incl. spaces)
The recommended meta description length is up to 160 symbols (incl. spaces)
Product SEO is managed in the product page settings
Blog title and description are automatically used as meta title and description
Meta titles and descriptions immediately update in browser tabs; however, they don't immediately update in search results: it takes from a few days to a few weeks for them to actually reflect on Google
Troubleshooting
Browser tabs
If meta titles don't update in browser tabs, follow these steps:
Check if they are added and saved in your SEO settings
Make sure to update your website
Check the website using an incognito/private browsing window
Check the website using different devices (e.g., your smartphone, tablet, or friend's PC)
Check the website using different networks (try Wi-Fi instead of mobile data or vice versa)
If the above doesn't help, get in touch with us
Search results
If meta titles and descriptions don't update in search results, note that:
Search engines need time to recrawl your website pages: it takes from a few days to a few weeks for new information to reflect in search results
Search engines first need to detect and evaluate these changes, and only then they're updated in the search results.
Using Google Search Console may help you speed this process up:
Social media
If meta titles and descriptions don't update when sharing website links on social media posts, refer to this article: Outdated titles, descriptions, and preview images on social media platforms