Meta titles and descriptions of web pages are shown in the search results:
They're also visible when sharing website links on social media:
Together with a favicon, meta titles are also visible in browser tabs:
Meta titles and descriptions are clear and concise pieces of information about what exactly users can expect to find on your pages.
Adding Meta Titles and Descriptions
The blog post title and description are automatically used as its meta title and description. If it's a product page, refer here: Product SEO Settings 💡
To add meta titles and descriptions to your website pages using Hostinger Website Builder, follow these steps:
Within the builder, access the SEO settings
Select the page in question:
On the right, find the fields SEO title and Meta description and fill them in, or use AI SEO Assistant for that:
After making any changes, make sure to update your website.
NOTES
The recommended meta title length is up to 60 symbols (incl. spaces)
The recommended meta description length is up to 160 symbols (incl. spaces)
Meta titles and descriptions immediately update in browser tabs; however, they don't immediately update in search results: it takes from a few days to a few weeks for them to reflect on Google
Troubleshooting
Browser Tabs
If meta titles don't update in browser tabs, follow these steps:
Check if they are added and saved in your SEO settings
Make sure to update your website
Check the website using an incognito/private browsing window
Check the website using different devices (e.g., your smartphone, tablet, or friend's PC)
Check the website using different networks (try Wi-Fi instead of mobile data or vice versa)
If the above doesn't help, get in touch with us
Search Results
If meta titles and descriptions don't update in search results, note that:
Search engines need time to recrawl your website pages: it takes from a few days to a few weeks for new information to reflect in search results
Search engines first need to detect and evaluate these changes, and only then are they updated in the search results.
Using Google Search Console may help you speed this process up:
Social Media
If meta titles and descriptions don't update when sharing website links on social media posts, refer to this article: Outdated Titles, Descriptions, and Preview Images on Social Media Platforms